It seems that new online magazines are popping up everywhere these days but in this case, a traditional shelter publication is getting in on the act.
Traditional Home has just announced that it will partner with
Lonny creators Michelle Adams and Patrick Cline to create
Trad Home. “This is a new gateway to expand the brand,” said
Traditional Home editor in chief
Ann Maine, while publisher
Beth Brenner said the online magazine will reach out to the “next generation of design lovers.” Issues will be published online in May and September 2011, "with work that is completely original from
Traditional Home and
Lonny, although the latter site will share content on
Trad Home and vice versa."
This is very exciting news. Often magazines have a back log of projects that might be waiting to appear in the magazine and others that while fabulous, might not be exactly right for publication.
Domino magazine was a great champion of younger designers and their closure has been greatly felt. I think
Trad Home will be a welcome addition to the online world and I can't wait to see the first issue!
